NextGEN360 Ltd represents the pinnacle of e-liquid and vaping product manufacture, distribution, and online retail. A part of the Wilson George Group family, we offer innovative products of unrivalled quality and compliance, with your satisfaction at the heart of our operations.


"To help consumers quit nicotine through a trusted, healthcare-branded proposition."

We seek to empower people to make positive decisions about their wellbeing, by providing the tools and guidance to support their journey at every stage.

NextGEN360 supply the industry with premium products, and support consumers through our brands EDGE Vaping and LiQuid; we offer diverse solutions for vaping businesses and consumers alike.


2014: The Beginning

Our story began in 2014 as a small, independent, family-run business.

We provided e-liquid contract manufacturing solutions for an expanding portfolio of businesses, and budget-conscious online retail for consumers through our earliest brand: LiQuid.

2016: Becoming part of STADA AG

Our business rapidly grew, we were acquired by our now-parent company STADA AG, becoming the only pharmaceutically-backed vaping manufacturer in the industry.

We have since expanded, and now occupy a state-of-the-art production facility and warehousing, with the capability of producing circa 75,000,000 bottles per year, complete with our own expansive analytical laboratory.

2017: EDGE Vaping was born

We launched our award-winning vaping brand EDGE, finding rapid success in traditional retail and became the UK’s number one e-liquid brand by unit sales from April 2020*.(*Source: Neilson UK E-liquid Unit Sales)

2023: Becoming part of the Wilson George Group

In 2023, we were acquired by the original owners of the business.

Building on the foundations left by Stada, NexGEN360 launched a range of modern disposable vape flavours in 10ml across all our brands, adding an additional 260 SKU's


The core values that define our practices and guide our operations.



Each and everyone acts ethically in line with the company’s internal as well as external standards. Our actions are led by speaking-up and respect.



Each and everyone drives new ideas and actions, creating future growth and value.



Each and everyone leads change with flexibility and decisiveness as part of their ongoing journey of personal development.


ISO 9001 Certified Facilities

Corporate Social Responsibility Policy

Bespoke ISO Class-8 Clean Facility

Total Compliance and Traceability

ISO 17025 Accredited Analytical Laboratory

 Expansive Range Available For Contract Manufacture