NextGEN360 Ltd represents the pinnacle of e-liquid and vaping product manufacture, distribution, and online retail. A part of the STADA AG pharmaceutical family, we offer innovative products of unrivalled quality and compliance, with your satisfaction at the heart of our operations.


"To help people worldwide
quit smoking."

We seek to empower people to make positive decisions about their wellbeing, by providing the tools and guidance to support their journey at every stage.

NextGEN360 supply the industry with premium products, and support consumers through our brands EDGE Vaping and LiQuid; we offer diverse solutions for vaping businesses and consumers alike.


2014: The Beginning

Our story began in 2014 as a small, independent, family-run business.

We provided e-liquid contract manufacturing solutions for an expanding portfolio of businesses, and budget-conscious online retail for consumers through our earliest brand: LiQuid.

2016: Becoming part of STADA AG

Our business rapidly grew, we were acquired by our now-parent company STADA AG, becoming the only pharmaceutically-backed vaping manufacturer in the industry.

We have since expanded, and now occupy a state-of-the-art production facility and warehousing, with the capability of producing circa 75,000,000 bottles per year, complete with our own expansive analytical laboratory.

2017: EDGE Vaping was born

We launched our award-winning vaping brand EDGE, finding rapid success in traditional retail and became the UK’s number one e-liquid brand by unit sales from April 2020*.(*Source: Neilson UK E-liquid Unit Sales)


The core values that define our practices and guide our operations.



We are driven by shared passions and approach every challenge with positivity. We always aim to develop collaborative, mutually beneficial relationships throughout our business, and to support each other in our pursuit of excellence.



We expect total honesty and integrity in all our transactions and communications We take responsibility for our actions and conduct our business ethically with respect, and professionalism at all times.



We strive to bring only the best products to market, where regulatory and compliance requirements are always adhered to, and where health, safety and leading performance are never compromised.



We seek to proactively improve the user experience of our products and services through industry-leading innovation, driven by an understanding of the constantly changing needs and goals of our customers and partners.


ISO 9001 Certified Facilities

Corporate Social Responsibility Policy

Bespoke ISO Class-8 Clean Facility

Total Compliance and Traceability

ISO 17025 Accredited Analytical Laboratory

 Expansive Range Available For Contract Manufacture