International Women’s Day – Breaking The Bias

“Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.”

  • IWD 2022 Official Theme

International Women’s Day (IWD) is all about recognising and celebrating the women of the world and their social, economic, cultural, and political achievements. With equal focus placed on raising awareness of gender bias, imbalance, and inequality; to encourage us all to strive for better.

Inclusion and equality are cornerstones of our Corporate Social Responsibility Policy here at NextGEN360. Being championed across our operations through Enterprise and Community, Employee Wellbeing and Opportunity, and Ethical Ways of Working; three out of five core CSR pillars.

IWD has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

IWD 2022

This year’s IWD theme is #BreakTheBias. This places focus on our responsibilities as individuals to embody the changes we should like to see in society. Following the principals of thinking globally and acting locally, the campaign seeks to dissolve gender bias and inequality in communities, workplaces, schools, and beyond. Inspiring us all to work towards accelerating women’s equality as a whole.

The campaign has been broken down into a series of specific missions:

Women and Technology

To elevate and advance gender parity in technology and celebrate the women forging innovation.

Women at Work

To forge inclusive work cultures where women’s careers thrive and their achievements are celebrated.

Women Forging Change

To elevate women forging change via technology and sustainability in communities, workplaces and beyond.

Women Creatives

To celebrate the work of women creatives and elevate visibility for commercial projects and commissions.

Women’s Empowerment

To shine a spotlight on activity uplifting and inspiring women to pursue goals without bias or barrier.

Women’s Health

To assist women to be in a position of power to make informed decisions about their health.

Women and Sport

To celebrate women athletes and applaud when equality is achieved in pay, sponsorship and visibility.

IWD at NextGEN360

Our teams are doing there bit to raise awareness for the #BreakTheBias here at NextGEN360, with promotion campaigns active across all our social media platforms, covering our entire brand family: NextGEN360, EDGE Vaping, and LiQuid.

We are proud to have built an increasingly inclusive working culture, wherein any and all people regardless of gender, creed, race, or indeed any other personal proclivity, can enjoy the freedom to work and develop their career free from bias and inequality. We operate a zero-tolerance policy on discrimination of any kind – a position we vehemently enforce throughout all our operations.

We are pleased to have many strong and inspiring women in roles across our business, including our Managing Director Julia Wood, Head of Marketing Janine Howson, Marketing Manager Jill Nelmes, Head of HR Tracey Walters, Formulations Technologist Caitlin McCarthy, Lab manager Lacey George and many, many more from our offices to our factory floor!

How You Can Get Involved

If you want to get involved with IWD this year, there’s lots you can do to help promote awareness either from home, work or indeed anywhere you feel is appropriate. There is a whole host of guidance and resources available to you from the official IWD website which we will link below.

These include IWD selfie cards, guidance on writing a promotional speech, social media cards and more. There are resources designed for adults and children – there’s even an IWD zoom theme! You can even create and submit your own resources for use around the world.

You can also search for all the IWD events happening around you and across the country through the sites handy search feature, and if you happen to be holding an event of your own, you can publish it into the official roster of campaign activities to help more people see what you are doing and take part themselves.

To learn more, head to their site now @:

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