NextGEN360 is proud to announce the introduction of its latest innovation – PCR 10ml bottles in place of the existing PET variant.
With a constant drive towards total sustainability, we have made the decision to replace all our plastic bottles with 100% recycled PCR. This material comes with significant environmental benefits and grants our white label customers exclusive green credentials for their brands.
What are PCR Plastics?
PCR or “Post Consumer Resin”, is a sustainable alternative to traditional plastics. Rather than relying only on virgin material, PCR products can contain anywhere from 10-100% recycled plastic depending on their end-use requirements. Waste plastics, particularly those classed as “single use” are collected from various sources, ground down with specialised equipment, washed, dried and then distributed to manufacturers to be made into brand new products. We have opted for 100% PCR bottles to maximise environmental benefit.
What are the Benefits of Using PCR Plastics?
The idea behind increasing PCR plastic usage is to foster a self-sustaining circular economy that no longer relies on the creation of new plastics requiring untapped fossil fuel resources. In the ideal version of this scenario, PCR products are manufactured and sold, used, recycled into PCR base material and used all over again. In this way an industry could theoretically keep re-using the same plastics again and again without ever requiring additional resources beyond those already in circulation.
The significant benefits of enacting this process can be felt in many ways. Landfill dumping will be significantly reduced due to plastic staying in circulation as well as a reduction in reliance on the dwindling fossil fuels used to manufacture it. In particular, our Use of PCR bottles actively contributes to marine conservation efforts – Being collected from riverbanks and the surrounding areas where pollution is at an all-time high. Gathering these plastics at this point effectively prevents them from entering the oceans and damaging the ecosystems within, as well as preserving the rivers themselves.
Manufactured using reclaimed plastics from across Central & South America, The Caribbean, Europe, North Africa, the South Pacific & the Middle East; our 10ml bottles offer substantial benefits to local people. The opportunity to collect discarded plastics for PCR production creates micro-entrepreneurships, empowering communities to become economically self-reliant. Over $100,000 per day is paid out to plastic collectors, who eventually form businesses and ultimately evolve into factory-level recyclers helping to support sustainable industry worldwide.
What Does This Change Mean for Me?
As of May 2020 we will begin introducing PCR bottles. After this time you may notice some slight differences in the colouration of your 10ml bottles, please don’t worry – this is a result of the material being 100% recycled which leads to minor differences between batches – The colouration is purely superficial, the bottle is entirely safe and fully compliant. For white label clients, it will be especially important to reassure consumers that their e-liquid within is still the same premium quality as always.
Those utilising our white label services will be able to enjoy these green credentials and the benefits they bring to their brand identity. In an increasingly eco-conscious marketplace, the ability to promote sustainable products, manufactured responsibly by an ecologically conscious organisation carries significant opportunity for retailers, driving brand success.
Join us, and embrace the Next Generation of Sustainable Vaping.